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Abstract
The article analyzes the basic existing methodological approaches to modeling the financial strategy
of the enterprise. It has been noted that the Du Pont model was the first to be developed, based on a modified factor analysis in the direction of key reporting indicators. The main idea of the methodology of "sustainable growth" is in modeling the possible growth rate of the enterprise while maintaining financial stability.
T.V. Heniberg, N.A. Ivanova, O.V. Polyakova proposed a combined approach based on a combination of the
Du Pont model and the methodology of "sustainable growth". The Franchon-Romane matrix model is quite
popular. M.L. Dorofeev offers a three-dimensional system for evaluating financial decisions and introduces a
comprehensive indicator of CRA as a variable component of the rating matrix. One of the most popular and
used is the ADL/LC model of A.D.Little. As a result of the study, a scheme for forming the financial strategy
of the winery according to an improved methodology was proposed. It formed the basis for formalizing the
requirements for the financial strategy of wineries and presenting the stages of formation for it.
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